Keep it readable
Pick a size at which the mark is easy to read, also on a phone.
Brand identity
The Baker+ look, done right.
This page shows how Baker+ appears in public: our logos, badges and stamps, colours, type and the placement on film posters. If you credit, promote or announce a production on Baker+, these are the rules to follow.
Logo
The Baker+ logo is the main sign of our brand. It comes in three versions so that it stays easy to read on any background: white and blue for dark backgrounds, black for light ones. Always use the original files and pick the version with the best contrast.
All logos can be downloaded in full quality by anyone on the Baker+ design download.
Icon
The B+ letter design is the short form of our logo. Use it wherever the full logo would become too small to read, for example as an avatar, a favicon or a channel icon. It is not a replacement for the logo in credits or on posters.
Badges and Stamps
These marks tell your audience where a production can be watched and what status it has: Now Streaming for live releases, Only on Baker+ for exclusives, the Original Stamp for Baker+ Originals and the Coming Soon Poster for announcements. Use them unchanged and only for productions that really fit.
Logo on film posters
A poster is where the Baker+ logo is seen most. Place it so that it supports the artwork and never competes with the title. The example shows a poster with the Baker+ logo in its intended position.
Position
Place the logo in the lower area of the poster, near the billing block or the release information, and align it with the other elements of the poster. Keep it away from the title, the faces of the characters and the edges of the poster.
Scale and proportions
Always scale the logo proportionally. Never stretch, squash or crop it, and keep its original width to height ratio. It should be clearly readable but smaller than the title, so that it reads as a credit and not as the main motif. On a smaller version of the poster, such as a thumbnail, scale the logo with the poster and make sure it stays legible.
Contrast and clear space
Use the white or blue logo on dark artwork and the black logo on light artwork. Leave free space around the logo and do not place other logos or text directly against it.
- Scale proportionally, keep the original ratio
- Choose the version with the best contrast
- No stretching, rotating, recolouring or effects
- Do not cover the logo with artwork or text
Slogans
Short, clear lines that describe Baker+. Use them as written, in English, and without changing the wording.
The home of high-quality machinima.
Main slogan
Only on Baker+.
For exclusive productions
Now streaming.
For live releases
Coming soon.
For announcements
100% free. No account or subscription required.
About the service
Colours
Baker+ blue on a near black navy is the core of our look. Use these values for anything that carries the Baker+ brand, and keep the blue for highlights and actions.
Baker+ Blue
#2a9eddNavy
#0d2a5cBackground
#030617Black
#030a11Dark grey
#191919Grey white
#f2f2f2Typography
Our typeface is Mont. Use it for headlines, titles and credits that carry the Baker+ brand. It is available as a free download on dafont.com; please check the licence there before you use it. Keep the type clean and give it enough size and contrast.
Aa
Mont
The home of high-quality machinima.
Readability and usage
Keep these points in mind whenever you use a Baker+ design.
Mind the contrast
White or blue on dark, black on light. Leave free space around every mark.
Do not change it
No recolouring, stretching, rotating, cropping or added effects.
Partners and affiliates
Partners and affiliates get separate design packages. You find them in the partner area or get them from your Partner Manager.
Got it?
Anyone may download the Baker+ logos in full quality. Please ask for permission before you use the brand designs for advertising or crediting. Changing the official designs is not allowed. Questions or requests: marketing@bakerplus.net.